I’ve designed books, games, apps, interiors, campaigns, and even brand guidelines. Here are some *old* highlights that speak to my strengths.

I have a knack for turning complex subject matter into easily relatable situations and stories. For Hitachi, an electronics and software company, not only was I able to make their impressive technology easy to digest, but also dramatize the simplicity of what they do with scroll based illustrative stories.

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For Samsung [while @ R/GA] I built many micro sites and communication materials to showcase a broad range of curated collections that went beyond just showing features and tell stories on how Samsung can sync with people’s lives and passions.

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When Verizon tasked us [AKQA] with a re-brand in 2015, I was part of a three-person team that overhauled 2,000+ non-responsive web pages to create new assets and restructure content, all while making sure they got an accessible and modern digital styleguide to go with it. All in all, I was there to champion less copy, more space, clear hierarchy, and obvious calls to actions.

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In 2017 I was part of a small product team at SYPartners that created a leadership development program called Leadfully, a digital learning system created based on the knowledge from 20+ years of SYP leadership capabilities. It aimed at enabling behavior change through 1:1 advising and guided practical application such as, advice, insights, reminders, or action items.

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In my short time designing for retail experiences and physical spaces, I worked on the Verizon Destination Store designing experiences for an engaging store visit. It involved digital screens where people could compare multiple devices at a glance, gesture-based walls that sync with your phone where you could play, and other personalized paths to product discovery.

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While working on Small Business Saturday, I had the opportunity to design lots of helpful digital tools for small business owners like the ad creator below. We sponsored these ads for free, and because we made the business owners co-creators in ad generation, we were able to generate highly personalized ads and create more local awareness.

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